The name ‘DOTOY’ is a combination of the words ‘DO’ and ‘TOY’,
which is originally from ‘Do it yourself toy’.
Motivated by the image of a baby sucking their thumb,
it is designed to easily express positive emotions such as ‘thumbs up’, ‘great’, ‘ok’ and ‘I like it’.
DOTOY’s main concept is that of a helper who supports people to express their own characteristics and daily feelings.

It communicates with people through creative works as a platform, through design, and by expressing diverse cultures.